How to fill out the SEO form
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
- Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
- PPC (pay-per-click), a model of internet marketing in which advertisers pay a fee each time.
From finding the terms and phrases (keywords) that generate traffic to your website, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
Why does my website need SEO?
Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.
The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.
How to Find the Right Keywords
Keyword research is the process of identifying relevant search terms that can be targeted with content to attract your ideal visitor or customer.
There are lots of tools to aid you in finding the right keywords, the most popular being Google’s Search-Based Keyword Tool. It provides results based on actual Google searches, and if you are logged into an AdWords account, it will also give you a list of keyword ideas customized to the site on the account. When you’re researching keywords, don’t just focus on the ones getting massive amounts of traffic. Take note of some of the less popular ones too, and then incorporate them into your overall strategy.
Long-Tail Keywords: A Better Way to Connect with Customers.
If you’re a company that sells a shoes, the chances are that your pages are never going to appear near the top of an organic search for “shoes” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, “orthopedic shoes for kids“, then keywords are going to reliably find those consumers looking for exactly that product.
Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.
Each keyword comes with it own level of competition. Keywords can be placed into three categories:
- Fat Head – High Monthly Searches / High Competition
- Chunky Middle – Moderate Monthly Searches / Moderate Competition
- Long Tail – Low Monthly Searches / Potentially Lower Competition
Shoes – High monthly search volume.
Running shoes – Middle search volume.
Best Running shoes – Low search volume.
If you use WordPress on your own domain, you are in luck. Adding title tags and Meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast.
How to fill out the SEO form
Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.
The Title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only.
Meta description – gives search engines a little more insight into what your page is about. You have to write your Meta description including the page main keyword, as the meta description does show up in search results.
We show an example in the image below:
Let’s have an SEO Page Analysis.
The page analysis features in Yoast SEO can help you make your text SEO proof in a very, very easy way. It is very very hard to get everything completely green. In fact, don’t even try. Work on getting a lot of things green, especially on the General tab and you’ll be doing well. Score a number of greens on the Page Analysis tab and you’re doing even better.